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Monini – sponsor of the festival «Musical Hermitage»
Monini – sponsor of the festival «Musical Hermitage»
From February 18 to 26, the IX International Festival «The Musical Hermitage» was held in St. Petersburg. Young musicians and singers from different countries performed at the Hermitage Theater. Monini co-sponsored the Belcanto Gala Festival concluding with the Laureates of the Opera Singers Prize in Spoleto (Italy) - Daniele Antonangeli (baritone), Roberto Cresca (tenor) and Anna Maria Carbonera (soprano), accompanied by the State Hermitage Orchestra under the Swedish Conductor Mats Liljefors. All the ladies in the intermission at the special Monini stand could receive a gift - Extra Virgin Olive Oil DOP Umbria, and after the concert, a small reception was held for the guests, participants and organizers of the festival - «Monini Aperitiny» and green olives «Olive Verdi DOP Nocciolo».
Advertising Monini again on TV
Advertising Monini again on TV
The advertising company of olive oil Monini started on Russian TV channels from the beginning of 2012. The new sounding of Monini spot with 30 and 10 seconds are broadcast in Moscow and St. Petersburg on the channels: Russia 1, TNT and Domashniy.
https://youtu.be/4d3rQfk47EQ https://youtu.be/GAzY2MwKJLg
Ameria commercial on TV
Ameria commercial on TV
Since the beginning of 2012 on the TV channels, a re-sounded commercial for Ameria was launched. «Ameria Russ» together with the EWCO Advertising group prepared TV spot of pasta «Ameria». The family theme was continued, and in the new version the family of Ameria is represented by USSR artist Armen Borisovich Dzhigarkhanyan and honored artist of Russia Olga Kuzina. The warm relations of Ameria's spouses, love for each other and for pasta helped create an image of truly family pasta that can become the No. 1 dish in any family!
https://youtu.be/RXxzJXKDSNI
Exhibition Vinitaly 2011
Exhibition Vinitaly 2011
From 27 to 31 May in Ekaterinburg, Moscow and St. Petersburg, the next Vinitaly 2011 exhibition was held. Olive oil Monini was offered for tasting to the guests of the exhibition, as well as presented at a grand gala dinner in St. Petersburg. Monini participated in the European Art of Taste (EAT) program aimed at promoting Italian food products in Russia and supported by the European Union, the Italian Government and the producers themselves.
Presentation of the campaign «O-LIVE! The secret of beauty and health»
Presentation of the campaign «O-LIVE! The secret of beauty and health»
On May 25, 2011, in Moscow, the presentation of the «O-LIVE! Secret of Beauty and Health» campaign, implemented by the Consortio Extravergine di Qualita (CEQ) Consortium for the Quality of Extra Virgin olive oil was held. The goal of the campaign is market promotion of olive oil produced in the EU countries. The main task of the promotion campaign is to inform the specialists and market operators, as well as final cunsumer, information about olive oil, its health-improving properties and nutritional value, about its use in preparing various dishes, including Russian cuisine. Performances were accompanied by tasting, during which the guests could appreciate the aroma and taste of this olive oil, and also learned about the correct ways of tasting the product. The Vice President of the Consortium and the manufacturer of the Monini products, Mr. Zafferino Monini, disclosed the secrets to the evaluation of the organoleptic properties of oil.
New «Ameria» advertising spot is cooming soon on TV!
New «Ameria» advertising spot is cooming soon on TV!
«Ameria Russ» together with EWCO Advertising group prepared a new «Ameria» pasta advertising spot for TV campaign. Family story was continued and in a new version Ameria family were presented by famous Russian actors.
https://youtu.be/NLsMqdtVuNc