From February 18 to 26, the IX International Festival «The Musical Hermitage» was held in St. Petersburg. Young musicians and singers from different countries performed at the Hermitage Theater. Monini co-sponsored the Belcanto Gala Festival concluding with the Laureates of the Opera Singers Prize in Spoleto (Italy) – Daniele Antonangeli (baritone), Roberto Cresca (tenor) and Anna Maria Carbonera (soprano), accompanied by the State Hermitage Orchestra under the Swedish Conductor Mats Liljefors. All the ladies in the intermission at the special Monini stand could receive a gift – Extra Virgin Olive Oil DOP Umbria, and after the concert, a small reception was held for the guests, participants and organizers of the festival – «Monini Aperitiny» and green olives «Olive Verdi DOP Nocciolo».
The advertising company of olive oil Monini started on Russian TV channels from the beginning of 2012. The new sounding of Monini spot with 30 and 10 seconds are broadcast in Moscow and St. Petersburg on the channels: Russia 1, TNT and Domashniy.