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Exhibition Vinitaly 2011
Exhibition Vinitaly 2011
31 May 2011
Новости
From 27 to 31 May in Ekaterinburg, Moscow and St. Petersburg, the next Vinitaly 2011 exhibition was held. Olive oil Monini was offered for tasting to the guests of the exhibition, as well as presented at a grand gala dinner in St. Petersburg. Monini participated in the European Art of Taste (EAT) program aimed at promoting Italian food products in Russia and supported by the European Union, the Italian Government and the producers themselves.
Presentation of the campaign «O-LIVE! The secret of beauty and health»
Presentation of the campaign «O-LIVE! The secret of beauty and health»
26 May 2011
Новости
On May 25, 2011, in Moscow, the presentation of the «O-LIVE! Secret of Beauty and Health» campaign, implemented by the Consortio Extravergine di Qualita (CEQ) Consortium for the Quality of Extra Virgin olive oil was held.
The goal of the campaign is market promotion of olive oil produced in the EU countries. The main task of the promotion campaign is to inform the specialists and market operators, as well as final cunsumer, information about olive oil, its health-improving properties and nutritional value, about its use in preparing various dishes, including Russian cuisine.
Performances were accompanied by tasting, during which the guests could appreciate the aroma and taste of this olive oil, and also learned about the correct ways of tasting the product.
The Vice President of the Consortium and the manufacturer of the Monini products, Mr. Zafferino Monini, disclosed the secrets to the evaluation of the organoleptic properties of oil.
