New advertising campaign of olive oil MONINI

Since August 5, 2013, an advertising campaign of olive oil MONINI started.
The history of the creation of an advertising spot goes back to the beginning of the 21st century, when a team of the best professionals engaged in the development of the concept and scenario of the future video.

In 2002, in the homeland of the world-recognized kitchen, Italy, the best creative minds, experienced professionals and talented cinematographers, as a result of painstaking work, created a commercial that exceeded all expectations even of the creators themselves. Careful study of the concept, strict selection of well-deserved professionals of his craft led to the fact that the Monini spot became exemplary in all respects. The effectiveness of attracting attention, creativity and uniqueness of the scenario concept were taken into account at each stage of development. The received Monini video is a perfect example of interaction and mutual understanding of all parties involved in the creation process.

You can see the original Monini video at the follow  link below:
Http://www.youtube.com/watch?v=bh0cX09l1Hw

In 2010, the video was re-shot in Poland, which had the same grandiose success as the previous one.
A new promotional video Monini was launched on the air on the leading TV channels in Moscow and St. Petersburg.

You can see the new Monini video at the link below:
Http://www.youtube.com/watch?v=GzPGVhxX5pc&feature=youtu.be

N.B. At the moment of transferring the Monini olive oil spot to the air of such popular TV channels as REN TV, TNT, NTV and Domashniy channel, Monini received the best proof of the effectiveness of this commercial, namely: in 2006, One of the Russian producers of vegetable oil, used the original idea of ​​Monini to advertise its brand-Altero. The obvious indisputability of the rightness of the Italian brand Monini allowed no doubt that the planned and successful movie does not need to be changed to something else …