Presentation of the campaign «O-LIVE! The secret of beauty and health»

On May 25, 2011, in Moscow, the presentation of the «O-LIVE! Secret of Beauty and Health» campaign, implemented by the Consortio Extravergine di Qualita (CEQ) Consortium for the Quality of Extra Virgin olive oil was held.
The goal of the campaign is market promotion of olive oil produced in the EU countries. The main task of the promotion campaign is to inform the specialists and market operators, as well as final cunsumer, information about olive oil, its health-improving properties and nutritional value, about its use in preparing various dishes, including Russian cuisine.
Performances were accompanied by tasting, during which the guests could appreciate the aroma and taste of this olive oil, and also learned about the correct ways of tasting the product.
The Vice President of the Consortium and the manufacturer of the Monini products, Mr. Zafferino Monini, disclosed the secrets to the evaluation of the organoleptic properties of oil.